Tuesday, January 31, 2006

Superballs

This is just beautiful.

Check out the Videos Here.

Behind the scenes video Here.

How we did it

In an age when CGI is commonplace, this makes the commercial all the more extraordinary.
Every single frame was shot over two days - with the main sequence involving a 23-man camera
crew and only one chance to get it right.

An entire block was closed off and special compressed-air cannons shot the balls into the air,
while earth moving equipment poured thousands down the street. Not that you’d know it from
the finished product, but these balls can do some damage, so all the cars were props and crew
members went so far as to having protective shields and crash helmets.

But when you get it right, you get it right. The goal at the beginning was to deliver a
“really simple, visual celebration of colour”. We think you’ll agree the results speak for themselves.

Posted by trailboss on 01/31 at 01:13 AM
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Wednesday, January 04, 2006

2nd Place For The Palm

Another great American result today, and a sigh of releif for Shaun.

Posted by trailboss on 01/04 at 10:56 AM
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